Inevitably, that success has sparked a wave of imitators and successors, from established dating websites dipping their toes in the app waters, to start-ups with a bright idea and a novel gimmick hoping to make an impression.
Primer's editor and founder Andrew field tested a lot of the options out there and has included his own experiences.
Her latest development is a pioneer of the ‘female-friendly’ dating app, requiring women to send the first message after the two of you match with each other – though they only get 24 hours to do so to encourage them to be proactive.
The hope is to save women from the barrage of dick pics and crude one-liners Tinder gets flooded with, but the cost is that as a guy, you lose most of your agency.
Download: i OS / Android / Windows Shtick: Shows you 12 daily matches that are in your Facebook social circle (friends of friends, etc.) Hinge users are 99% college educated, 90% are between 23-36 / Most popular industries include banking, consulting, media and fashion / Live in 38 cities total / 99% of downloads are coming from word-of-mouth. Hinge is one of a clutch of apps that try to leverage your existing social network.
Once you connect your Facebook account, it recommends matches you have mutual friends with – letting you know their employment and education, then giving you the chance to chat if you both like each other.
It limits you to 12 or so potential matches per day (the exact amount depends on how many Facebook friends you have), giving it a bit more focus than the sprawl of Tinder or Happn.
You also pick up ‘beans’ (read: points) for joining the app, getting friends to join, promoting it on social media and more.
In theory, Hinge gives you a steady stream of friends of friends I really like Hinge – the fact that it connects you within a certain number of degrees with your Facebook friends makes the matches more realistic.
I've chatted with many and met a couple of women through Hinge.
We’ve waded through the app stores to sort the useful prospects from the wastes of time, and here’s what we found.
Shtick: Just like Tinder, but women have to send the first message after matching More than 1 million users / Over 90% of female users with matches initiated chat / 700,000 matches per day Bumble is the creation of Tinder co-founder Whitney Wolfe, who left that company amid a storm of allegations of sexism against her former co-workers.Download: i OS / Android Shtick: Tinder-style swiping with advanced filtering options for paid members 12 million users The online dating giant has thrown its weight into the app arena.